Sproutt is a new kind of life insurance company,
utilizing machine learning and AI, they developed
GAIA (Guided Artificial Intelligence Assessment)
platform to power the quality of Life Index,
providing personalized recommendations to help you lead a healthy lifestyle.
Sproutt’s business operations are based in New York with an R&D center in Tel Aviv.
Backed by State of Mind Ventures, Moneta VC, FinTLV, Guardian Life, and MS&AD Ventures

Our Tasks

Prototype Studio was hired to create the company identity and branding from scratch, logo design, color pallets, and graphic language, We also created a
an unique customer experience (CX) enabling thousands of Americans to easily buy life insurance online with an inviting illustrated approach, easy-to-use dashboards, and communication applications for document file sharing, billing, and more.


-Brand Identity & Logo design
-User Experience Specification and design
-User Interface design
-Mobile Application design
-Graphic Style guides and Graphic QA

Sproutt website

Company website and landing page for sproutt customers, friendly illustrated approach, building trust and motivates to “Love your life”

brand identity & style guide

Brand Identity research, logo drafts for the “Sproutt” Brand and brand book example.

Customer experience - buy life insurance online in few minutes

We designed this customer experience allowing the user to insert details, get the best insurance plans from top tier american insurance companies,
get a quote, instant approval and billing plans from the comfort of your home

customer experience - mobile questionnaire

 customer experience Guided Artificial Intelligence Assessment tool to  help users live a better life

Custom icons and badges

Custom icon set we designed as a part of the online insurance commerce experience

Emotional Health





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